About Grassroots Research®
Grassroots Research® is a proprietary division within Voya IM that serves as a dynamic complement to the firm’s traditional research capabilities. We specialize in producing customized market research that helps analysts and portfolio managers bolster their understanding of individual stocks or sectors.
Tailored market research
Our team of Grassroots® analysts collaborates with Voya IM’s investment teams to design customized market research studies on demand. These studies delve deep into under-researched marketplace trends, competitive landscapes and global business developments, providing valuable insights to inform investment decisions.
Diverse methodologies
Grassroots Research® leverages a diverse toolbox of methodologies, including a global network of 55+ freelance journalists for personal interviews and 300+ field force investigators specializing in quantitative market research. Additionally, we can engage large audiences of consumers and businesses through online survey capabilities.
Empowering investment decisions
While Grassroots® reports do not dictate final investment decisions, we offer unique and valuable insights that empower our investment professionals. By integrating Grassroots® findings with fundamental research, Grassroots Research® enhances our ability to make informed investment decisions.
Innovation in research
Grassroots® embodies Voya IM’s commitment to innovation and going beyond traditional fundamental research. Our work helps complement the insights from our deep team of industry analysts, reinforcing Voya IM’s dedication to providing cutting-edge research capabilities.
How Grassroots® works
Read our research
The quarterly Market Monitor contains key excerpts from our recent Grassroots Research® reports.
Grassroots Research® and Grassroots® are registered trademarks of Allianz Global Investors GmbH (AllianzGI) and are used by Voya Investment Management (Voya IM) pursuant to a licensing agreement with AllianzGI. Research data used to generate Grassroots® reports may be paid for by commissions generated by trades executed on behalf of clients. Certain information may be received from sources Voya IM considers reliable; Voya IM does not represent that such information is accurate or complete. Nothing contained herein should be construed as (i) an offer to buy any security or (ii) a recommendation as to the advisability of investing in, purchasing or selling any security. No part of this material may be i) copied, photocopied, or duplicated in any form, by any means, or ii) redistributed without prior written consent.